CypherBusiness

Marketing Plan

Phase 1: Information Science Readers

The first stage is to draw in the people who will become the anchor commenters.

Phase 2: Information Science Commenters

The second stage is to convert those folks into commenters and develop the moderation system.

Phase 3: Decentralized Moderators

The third stage is to convert commenters into moderators, running their own moderation.

The Killer App

Independent News Summary

Dip you toes in the zeitgeist with a single click. Comment and rate as easily as on any other platform. Post links with just a bit more effort. Or get really involved and be an admin or moderator.

Needs seed data to get initial traction.

Decentralized Service Provision (Gig Economy for Nerds)

Revenue Sources

• Advertisers
• Influencers Seeking a Stage
• Readers / Subscribers
• Non-Influencer UGC Contributers
• Sites Wanting to Host Content

Revenue Sinks

• Relay Hosting
• User Experience Hosting (EZ Mode)
• User Auth*
• Infosec
• Metadata Engineering
  • Make datasets that are appealing to readers / subscribers (killer app, revenue)
  • Make metadata that is appealing to influencers, advertisers, and hosting sites (revenue, content)
• Data Engineering
  • Make data clean and conformant.
  • Notice and/or notification about mangled data.

Traffic Monetization

ChatGPT

I have a website that gets 5,000 to 50,000 page views per day. I'm looking for a banner ad provider that I can use to monetize my traffic. I have experience with ad placement optimization, so I'd be comfortable with a provider that lets me optimize which ads I run, if that is an option. I'd also like to consider options where they handle the optimization, if both options exist.
Where should I start looking?

Monetizing your website with banner ads is a common approach, and there are numerous ad networks available that cater to different sizes of websites and offer different levels of control to publishers. Given your page views, here are some ad networks that might be suitable for you:

    Google AdSense
        Pros: One of the most popular and trusted ad networks. Offers a wide range of ad formats, including text, image, video, and more. Fairly easy to set up and use. Provides good reporting tools.
        Cons: Payouts might not be as high as some more niche networks. There's less control over individual ads, although you can block certain categories.
        Control: Moderate. You can choose where to place ads and block certain categories, but Google's algorithms largely decide which ads to show.

    Media.net
        Pros: Second largest contextual ad network after AdSense. Offers a mix of contextual ads and display banners.
        Cons: Approval might be stricter than AdSense.
        Control: Moderate. Similar to AdSense in terms of control over ad placements and categories.

    BuySellAds
        Pros: Direct connection between publishers and advertisers. You have full control over which ads to display and can set your rates.
        Cons: Requires more active management compared to more automated systems.
        Control: High. You choose which ads to run and set your prices.

    Adsterra
        Pros: Offers a variety of ad formats and specializes in pop-under ads.
        Cons: Pop-unders might be intrusive for some users.
        Control: Moderate to high. You can choose specific ad types and placements.

    Ezoic
        Pros: Uses AI to optimize ad placements and maximize revenue. Integrates easily with AdSense and other networks.
        Cons: Requires giving Ezoic control over your site's ad placements.
        Control: Low to moderate. The platform's AI optimizes placements, but you can set certain preferences.

    Monumetric
        Pros: Offers premium ad optimization and works with big ad exchanges. They handle the optimization for you.
        Cons: Requires a minimum of 10,000 page views per month to join.
        Control: Low. They manage the optimization process.

    PropellerAds
        Pros: Offers a variety of ad formats, including pop-unders, native ads, and push notifications.
        Cons: Some ad formats might be seen as intrusive.
        Control: Moderate. You choose the ad formats and placements.

When deciding on an ad provider, consider the user experience as well. It's essential to strike a balance between monetization and not alienating your users with too many or overly intrusive ads.

Always read the terms of service for any ad network you're considering and ensure that you adhere to their guidelines. Regularly monitor your ad performance and make necessary adjustments based on revenue and user feedback.

Media.net

• https://www.media.net/
  • https://www.media.net/contextualads/