CypherBusiness

Marketing

Viral

Stories

Love My Neuropeculiar

Today I rode my bike out and sat by a lake, looking out at the sun dappled water. I thought of business models, turning them around in my head and imagining how I could make them go. I've heard that ADHD people do that. That's OK. Maybe I'm ADHD. Or not, I don't care. It was fun.

Loop de Loops

On my way back from the previous, I rode past a big concrete patch on the ground that was an oblong circle, surrounded on 270 degrees by grass. I decided to ride loop de loops around that circle of concrete until it wasn't fun anymore.

It took a while.

Marketing Plan

Phase 1: Information Science Readers

The first stage is to draw in the people who will become the anchor commenters.

Phase 2: Information Science Commenters

The second stage is to convert those folks into commenters and develop the moderation system.

Phase 3: Decentralized Moderators

The third stage is to convert commenters into moderators, running their own moderation.

The Killer App

• Colors: https://designshack.net/articles/trends/best-website-color-schemes/

Independent News Summary

Dip you toes in the zeitgeist with a single click. Comment and rate as easily as on any other platform. Post links with just a bit more effort. Or get really involved and be an admin or moderator.

Needs seed data to get initial traction.

Sections

GPT Recommendations

1. Front Page: Highlights the most significant news of the day, often accompanied by a major photo or graphic.
2. Local/Regional News: Covers news from the local community or region, such as city council meetings, crime reports, local events, and more.
3. National News: Focuses on major events and stories happening within the country.
4. International News: Covers significant events and developments from around the world.
5. Opinion/Editorial (Op-Ed): Features columns, opinion pieces, letters to the editor, and sometimes editorial cartoons. This section gives readers and writers a chance to express their viewpoints on various topics.
6. Business/Finance: Provides news related to the economy, stock market, business trends, profiles of businesses, financial advice, and more.
7. Sports: Covers local, national, and international sports events, profiles of athletes, scores, schedules, and analysis.
8. Arts & Entertainment: Includes movie reviews, TV show updates, music news, interviews with celebrities, theater reviews, and other cultural news.
9. Lifestyle/Features: Contains articles about health, fashion, food, travel, books, and other general interest topics.
10. Science & Technology: Features updates on scientific research, technological advancements, profiles of inventors and researchers, and more.
11. Classifieds: Includes listings for jobs, real estate, services, cars for sale, and personal ads.
12. Obituaries: Announcements of deaths in the community, often with brief biographies of the deceased.
13. Weather: Provides daily weather forecasts, often with maps and data like temperature, humidity, and wind speed.
14. Puzzles & Games: Offers crossword puzzles, Sudoku, word search, and other brain games.
15. Comics: Features a selection of daily or weekly comic strips.
16. Real Estate: Focuses on property news, profiles of homes for sale, and articles on home improvement and decorating.
17. Travel: Highlights travel destinations, travel advice, and features on various places around the world.
18. Health & Fitness: Offers articles on wellness, fitness tips, medical news, and profiles of health trends.

My Thoughts

• run analyze_weekly_links.py to get some stats

1. Main: News
   1. /r/politics
   2. /r/news
   3. /r/worldnews
   4. /r/conservative

Decentralized Service Provision (Gig Economy for Nerds)

Revenue Sources

• Advertisers
• Influencers Seeking a Stage
• Readers / Subscribers
• Non-Influencer UGC Contributers
• Sites Wanting to Host Content

Revenue Sinks

• Relay Hosting
• User Experience Hosting (EZ Mode)
• User Auth*
• Infosec
• Metadata Engineering
  • Make datasets that are appealing to readers / subscribers (killer app, revenue)
  • Make metadata that is appealing to influencers, advertisers, and hosting sites (revenue, content)
• Data Engineering
  • Make data clean and conformant.
  • Notice and/or notification about mangled data.

Traffic Monetization

ChatGPT

I have a website that gets 5,000 to 50,000 page views per day. I'm looking for a banner ad provider that I can use to monetize my traffic. I have experience with ad placement optimization, so I'd be comfortable with a provider that lets me optimize which ads I run, if that is an option. I'd also like to consider options where they handle the optimization, if both options exist.
Where should I start looking?

Monetizing your website with banner ads is a common approach, and there are numerous ad networks available that cater to different sizes of websites and offer different levels of control to publishers. Given your page views, here are some ad networks that might be suitable for you:

    Google AdSense
        Pros: One of the most popular and trusted ad networks. Offers a wide range of ad formats, including text, image, video, and more. Fairly easy to set up and use. Provides good reporting tools.
        Cons: Payouts might not be as high as some more niche networks. There's less control over individual ads, although you can block certain categories.
        Control: Moderate. You can choose where to place ads and block certain categories, but Google's algorithms largely decide which ads to show.

    Media.net
        Pros: Second largest contextual ad network after AdSense. Offers a mix of contextual ads and display banners.
        Cons: Approval might be stricter than AdSense.
        Control: Moderate. Similar to AdSense in terms of control over ad placements and categories.

    BuySellAds
        Pros: Direct connection between publishers and advertisers. You have full control over which ads to display and can set your rates.
        Cons: Requires more active management compared to more automated systems.
        Control: High. You choose which ads to run and set your prices.

    Adsterra
        Pros: Offers a variety of ad formats and specializes in pop-under ads.
        Cons: Pop-unders might be intrusive for some users.
        Control: Moderate to high. You can choose specific ad types and placements.

    Ezoic
        Pros: Uses AI to optimize ad placements and maximize revenue. Integrates easily with AdSense and other networks.
        Cons: Requires giving Ezoic control over your site's ad placements.
        Control: Low to moderate. The platform's AI optimizes placements, but you can set certain preferences.

    Monumetric
        Pros: Offers premium ad optimization and works with big ad exchanges. They handle the optimization for you.
        Cons: Requires a minimum of 10,000 page views per month to join.
        Control: Low. They manage the optimization process.

    PropellerAds
        Pros: Offers a variety of ad formats, including pop-unders, native ads, and push notifications.
        Cons: Some ad formats might be seen as intrusive.
        Control: Moderate. You choose the ad formats and placements.

When deciding on an ad provider, consider the user experience as well. It's essential to strike a balance between monetization and not alienating your users with too many or overly intrusive ads.

Always read the terms of service for any ad network you're considering and ensure that you adhere to their guidelines. Regularly monitor your ad performance and make necessary adjustments based on revenue and user feedback.

Media.net

• https://www.media.net/
  • https://www.media.net/contextualads/

Patronage

Patreon

• Costs 8%: https://www.patreon.com/product/pro
  • Correction 15% (roughly): https://support.patreon.com/hc/en-us/articles/11111747095181#h_01GME8ZEJ4JGKGHEA10MZQX4ZG
  • https://patreon.com/RobertBushman